Pieter Huveneers received his academic training in Arnhem, the Netherlands, graduating in four languages just after the completion of WWII.

Moving to the UK, he gained prominence designing posters for the British Post Office, alongside work for large companies including BOAC, British Railways, Schweppes, General Electric Company, ICI, British Aluminium and Pepsi Cola. He was also instrumental in forming a school for automotive design in England.

Returning to his native Holland, he was appointed international creative director for Philips Electronics Industries, a role which strengthened his trust in the interdependence of design and successful marketing strategy.

Intrigued by the unique nature of the Australian market, he established himself in Sydney in 1969, quickly gaining a reputation for his comprehensive identity programmes. Ahead of his time, Huveneers believed strongly in the importance of establishing a direct link with his client’s company. This philosophy was exemplified by his policy to have a representative of the company seconded to work as part of his organisation. That person, although remaining employed by the client, had free access to his organisation and was the liaison between the client and Huveneers. They would become fully trained in the total aspect of corporate identification and was able, with the programmes’s completion, to implement precisely the directives contained with the company identity manual.

Huveneers was responsible for nearly 70 names and logos for Australian corporations including such well known organisations as Westpac, Australia Post, Telecom, Dulux, Myer, ICI Australia (to name a few). Many of the original marks are still in use today, a testament to Huveneers reductive design approach.