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Go Well Go Shell
Art Direction: Frank Eidlitz
Studio: USP Benson
Date: 1964

This 24 sheet poster series was created by Eidlitz during his time as a USP Benson art director. They reflect his immersion in key art movements of the 1960s including Op and Kinetic art. The striking poster designs won numerous awards and reinforced Eidlitz’s position as a most significant figure within the Australian design scene.

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