This Associated Pulp Paper Mills (APPM) promotion was designed by Peter Guiliano with photography by John Scott. Working for K.M. Campbell Advertising, under the direction of Ray Fisher, Guiliano convinced his girlfriend at the time to pose for the shoot. He then used images from this series for the 1969 Melbourne Film Festival campaign. Fisher recalls that the executives at APPM didn’t like the outcome of the paper promotion because they thought the model was “high”.